End of SEO

Google Killing Organic SEO By Eliminating Right Side Ads

Some may not have ever noticed, but now there is official word from Google that the Adwords ads that appear on the right hand side of Google are being removed with only a couple of exceptions.

Ads will now have two places to reside on that first page of Google, which will be four positions at the top and either two or three ads at the bottom of the search page. The sidebar will be reserved for what Google is referring to as “highly commercial” which consists of searches such as “hotels in New York City” and similar mass commercial searches. The other exception being ads in the Knowledge Panel.

While this is breaking news (thank you Search Engine Land), what has not been discussed is the impact this will have on the organic listings which now gets pushed down below the fold.

Many are sure to cry foul as Google’s pockets will get even deeper with this change as advertisers that previously felt that the “sweet spot” was position 4 through 7, will all begin shifting to the need to fight for position 1 through 4 to have even the slightest chance of their ad being seen. This will also undoubtedly drive up CPC and as a result the cost per lead, for all businesses using the Adwords platform. ┬áBut where are you going to go?

This is also a serious blow to organic SEO whose position 1, is pushed below the fold and in most cases directly to the middle of the page. SEO consultants will have to seriously begin analyzing paid advertising opportunities to keep their clients phones ringing.

The only exception to this format appears to be broad keywords (such as “dog”, “watch”), names (such as Kim Kardashian), and trademarked brand name searches. Even then, advertisers will begin to feel the need to create Adwords campaigns focusing on competitor names which typically have slim chances of converting into a valid lead.

The most interesting piece of this puzzle is how Google is slowly conforming its layout to become almost completely a paid platform for anything even remotely competitive. Even with this drastic change, it practically makes organic SEO worthless with so much of the SERP real estate being dedicated to their paid advertising platform.

This change is sure to get its fair share of backlash, but in the end, Google has seemingly decided to give its top results to the business with the deepest pockets and not necessarily with the most relevant content. Because even if you did supply the best content available anywhere in the world for a topic, the best you can now hope for without opening your wallet is the middle of the SERP.


About Dr. Rankwell

Chris Horton is the founder of Dr. RankWell (formerly Horton SEO) formed in 1996 as a website development company committed to helping business professionals get their small business websites online and in public view and to make it affordable. They've designed websites for almost every business type from Fortune 500 companies to non-profit organizations and everything in between. Dr. Rankwell has SEO consultants, internet marketing professionals, web site designers, database programmers, and graphic designers who are some of the best in the business, so you can rest assured that your business and your satisfaction is our top priority at all times. Keeping a minimal staff by outsourcing when needed to properly keep costs down and insuring that you always have exactly the amount of staff we need to work on your project and that means lower costs for you. Running an internet business is expensive enough without excessive charges. So browse our website and view what we have to offer and we'll sure that you'll see why we're the best choice for your website development needs

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